Augmented reality book applications

One of the many topics that have been picking up popularity in the Media and Technology sectors these days are an email marketing campaign and Augmented Reality or AR. Augmented Reality technologies have proved to be extremely useful in the publishing sector. It can be used for publishing newspapers, brochures, magazines, books, etc. The phrase "augmented reality" was coined by Thomas Caudell, a Boeing Researcher in 1992. It basically refers to a system wherein a group of workers would assemble and install electrical cables in aircrafts. In a decade's time, AR has managed to migrate from research laboratories to factories, which is quite impressive.

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augmented reality applications are generally found in the print media industry. It plays an extremely important role at helping the print media industry improve. After all, traditional media, i.e. those passed in physically printed paper, suffer from a lot of limitations. The communication done by the print media is not just linear but also in one direction. Thus, the receivers or the readers play a passive role as they just accept whatever is offered to them by the product. In other words, the information conveyed here is generally static and they do not have a dynamic time dimension, which means that they stay the same throughout.

This is definitely a major drawback, something that augmented reality can solve. Thanks to AR technologies in personal computers, laptops and networks, one does not have to use unidirectional or linear communication in books. Instead, they can turn to the internet for help, thus receiving circular or bi-directional information. The information given out by these electronic devices are not just active but also dynamic and open. One of the drawbacks of these systems is that they are not handy and transportable like books, etc.

While augmented reality applications may play an extremely important role in the transition of print media from paper to digital, it does not mean that the game is over for the paper print media industry. In fact, one can rely on augmented reality technologies in order to improve upon this aspect. Augmented reality is capable of adding value to traditional print media in a variety of ways. One of the ways is to introduce traditional print media users to modern devices such as mobile phones, tablets and computers. Book readers can be advised to visit certain websites in order to understand a particular topic better through interactive 3D animations or audio presentations or video presentations.

In addition to this, augmented reality tags can be printed on to books, newspapers or magazines as an access point to more information. These tags are more or less like QR codes in the sense that they require a mobile phone to identify it using a generic image recognizing technology. Thus, one can get direct access to informative and immersive content by simply overlaying the augmented reality tag with his mobile phone camera. All in all, augmented reality has definitely managed to make a huge difference in the way books are printed and it has also improved them by making them more interesting and interactive.